Ghaith Altabbaa
Retail & E-commerce2022

Wellness Route

Wellness Route is an e-commerce platform for a woman-owned, small-batch self-care brand based in Canada, founded by Diana Jenne. The store offers curated wellness products including skincare (cleansers, toners, serums, moisturizers, masks, tools), body care, hair care, and subscription boxes (The ROUTEine Box). The platform features product collections, brand filtering, a wellness quiz, and subscription services with promotional offers.

Wellness Route

The Challenge

The client had an existing WordPress store but needed a more robust e-commerce solution on Shopify, requiring a complete store build with all products, categories, and features migrated and enhanced.

My Contribution

I worked on the Shopify store and migration from WordPress, including products, theme customization, category organization, shipping configuration, and new pages. The result brings skincare, body care, hair care, collections, and brand browsing into one shopping experience.

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